Comment is Free: David Cameron: the master of cynical propaganda
When David Cameron tires of this prime minister lark (don’t feel you have to take your time, Dave), he should write a self-help book for aspiring rightwing politicians. It could be titled I Got Away With It – And Here’s How You Can Too. I can think of some of the promo lines: “Are you a passionate believer in free-market economics who has been lumbered with the biggest crisis of capitalism since the 1930s?” “Are you keen to turn a crisis that looks like the death knell of all you believe in into your greatest opportunity yet?”
Since Lehman Brothers went under, I’ve watched in awe as the right transformed a crisis of the market into a crisis of public spending. Even as a battery of cuts suck jobs and growth out of the economy, Cameron’s Tories still define the political debate. Despite winning just 36% of the vote, they look increasingly like Britain’s third radically transformative government since the war – the other two being the Attlee and Thatcher administrations.
How are they getting away with it? Having a supine media and an opposition still lacking a coherent alternative helps. But I have to hand it to them: this government has one of the most effective propaganda machines of modern times. If Cameron was to pen a book explaining his secrets, he could blow Machiavelli’s The Prince out of the water. While he mulls it over, I’ll suggest some key tips.